Reputation Changer Shows Clients that True Reputation Management Means CONTROL
Control – that’s the basic, underlying principle that guides reputation management. For years, public relations firms helped Hollywood stars, mega-corporations, and other high-profile clients maintain control over their public images. As any washed-up Hollywood start can tell you, all it takes is one moment to lose control of your reputation and destroy your public image.
Nowadays, traditional public relations firms are antiquated, outdated, and unreliable. The Internet has hastened in a new era of information dissemination. Within minutes of an incident, misspoken word, or other public faux paus, that news can make its way across the Internet via social media, blogs, and other online outlets.
Despite the immense challenge of maintaining control over your Internet image, online reputation management (ORM) companies like Reputation Changer can help. Reputation Changer’s business model is quite simple: the company provides clients with complete control over their online images.
This public image control is achieved in three fundamental ways:
1. Controlling search results for keywords related to yourself or your business
2. Preventing unauthorized/unwarranted access to your private and personal information
3. Enhancing your brand’s image and recognition online
Reputation Changer Warns of the Power—and Danger—of Online Anonymity
Reputation Changer’s services provide unique, client-focused solutions to the difficulties businesses and individuals face in defending their names against defamation and slander. Although the Internet is frequently praised (and vehemently defended) as one of the greatest mechanisms for free speech in world today, that freedom also presents a double-edged sword.
While freedom of speech is an essential and vital human right, that freedom often allows people with ulterior motives to operate anonymously. For many of Reputation Changer’s clients, that anonymity manifests as defamatory comments, slanderous reviews, and unsubstantiated allegations.
How the Communications Decency Act of 1996 Affects Online Reputation Management
As frustrating as these anonymous words are for clients, the people who write them have the law on their side. As defined by the Communications Decency Act (CDA) of 1996, anonymous reviewers can use websites as avenues to defame and slander both companies and individuals.
Furthermore, these sites are legally immune from lawsuits against them thanks to Section 230(c)(1) of the CDA, which reads as follows:
“No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider.”
What this means is that anonymous users are protected while posting on these websites, and the website operators cannot face lawsuits or criminal charges for allowing these anonymous users to post defamatory or slanderous information.
Overcoming Negative Listings with Reputation Changer’s Proven ORM
With these firmly established laws in mind, a vast array of anonymous review sites has emerged across the Internet. Sites like Ripoff Report and Pissed Consumer understand they have the law in their favor, and many of the sites even welcome lawsuits against them.
Unfortunately for clients who are facing unjustified or inaccurate claims against them, sites like Ripoff Report will, as they claim, ”never remove reports even when they are claimed to contain defamatory statements, and even if the original author requests it.”
The good news is that client-oriented firms like Reputation Changer recognize the bully-like, unfair, and borderline-extortion practices these consumer review sites utilize. Reputation Changer understands the methods used by these online bullies, and their services help remind clients that they don’t have to tolerate abuses against their names for one more minute. With Reputation Changer’s help, you don’t have to let sites like Ripoff Report take control of your online reputation any longer.
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